![]() ![]() There are also customization options to match a brand. Paid accounts can add customizable Portfolio sites using their own branding and domain name. With proper use, these customization options can be geared towards improving brand visibility and building the brand image. Paying for a Pro or Business account allows creators to have fully-customizable settings. No weekly storage limit (Maximum of 5 TB). Includes 50 GB of storage per week (Up to 1 TB per year). Includes 5 GB of storage per week (Up to 250 GB per year). Includes 500 MB of storage per week (Up to 25 GB per year). These are the four basic options for accounts: Since Vimeo does not rely on paid ads, it offers premium video hosting services to its creators. ![]() Sign up for a cost-effective business account This can defeat the purpose of video marketing if competitors can advertise while potential customers are viewing one’s content. This shows how Vimeo puts content and viewership above all.Īlso, going by a no-ads stance omits the possibility of ads from business competitors being placed on a brand’s video. This allows for seamless viewing of content and a lower chance of viewers being turned away by seemingly ubiquitous ads. Vimeo does not run advertisements on their videos. ![]() But on the upside, it allows businesses to focus on what they really intend to market, as compared to YouTube’s anything-goes approach. Sure, the platform has less traffic and a smaller audience. This is Vimeo’s appeal over its competitors – it serves as an artistic portfolio that can be utilized to highlight a brand’s strengths and selling points. Consumers pay attention to good content, more so if it is presented excellently. As Business2Community puts it, “Vimeo screams professionalism in the same way that LinkedIn does.”Įngaging audiences with a well-produced video can help build a brand’s image. Videos here are more refined than those of its more popular counterpart. Since its users are mostly serious video creators, works uploaded to Vimeo are higher in quality in terms of aesthetics and content. Here are some points where Vimeo differs in approach from other video communities, and how businesses can take advantage of them. As it continues to rise to popularity, Vimeo is proving to be a promising social media marketing platform. Over the years, Vimeo has built its own solid following with over 170 million visitors and 715 million views per month. These creators are mostly independent filmmakers, animators, musicians, and other artists who share and promote their creative works. It was created by a group of filmmakers and is now home to more than 50 million users called “creators”. Vimeo is a video-sharing platform launched in 2004, around the same time YouTube was born. How to use Vimeo for a succesful video marketing campaign ![]()
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